1. The Cattle – Before he invested in the first blade of grass, Jordan researched the genetic traits of specific breeds of cattle. What he found was a breed of cattle that carried a genetic trait that made their milk protein more digestible. Never one for half measures, Jordan meticulously tested every cow he intended to purchase and only bought ones that carried this genetic trait.
2. What the Cattle Eat – Great milk comes from great pastures. At Beyond Organic, we’ve spent years getting our pastures ready, from planting to irrigation to growing. Because our cows are only allowed to feed on the grasses, herbs, legumes and forbs growing out of the ground, we place great emphasis on soil regeneration—naturally. This means NEVER using pesticides, herbicides or fungicides on our certified organic land and NEVER using chemical medicines such as antibiotics or hormones on our animals.
3. The Fat – Early feedback from Amasai fans says that people are surprised by two things: how much they crave Amasai and how much it satiates their appetite. This is due to the fact that Amasai is a “true whole milk” cultured dairy beverage. The fat from our GreenFed cattle is not good fat—it’s GREAT fat. We never skim the fat from the milk that our cows produce.
4. The Culturing Process – Unlike every other cultured dairy product available for sale, Amasai uses over 30 probiotic organisms to culture the milk. This leads to a more diverse set of beneficial bacteria that help provide you the abundant heath you crave.
They didn't even list a huge factor for me...which is convenience. I know this may not be important to everyone, but like I said we go through about 120 ounces of yogurt a week. That is a lot. It is so nice to have it delivered to my house!
Yes, Amasai is unique and different. But I am most impressed with Jordan Rubin. He is very unique and different. He is on a mission to help everyone have access to healthy and real foods that nourish and strengthen the body. Someone at his level of success is taking the time to help everyone, even people like me who are just trying to get the best quality food to our children. Thanks Jordan Rubin.
Check out Amasai here.